It seems Australia’s latest tourism campaign which teeters on the cheeky offensive side is creating quite a stir around the world. Apparently the Yanks don’t get it (no surprises there), and the Poms (that wonderful collection of the Queen’s primary subjects) who brought us wonderful offensive comedies like “Benny Hill” and “Little Britain” have decided to ban the Ad campaign in it’s intended format, and have opted for a censored, more family friendly version for their TV screens. I mean come on, if family favourite “Ron Weasely” can get away with saying “Bloody Hell” every few scenes in the “Harry Potter” franchise, then what’s the big problem here???
As if it wasn’t the intended outcome anyway, with the help of a little BBC publicity, this decision has played right into the hands of the Australian Tourism Commission with something like 100,000 new hits on their official website that hosts the uncensored version of the ad in full screen “Vividas” glory.
All of this, of course, will be a complete waste of time and $6million in campaign research funding unless QANTAS and other carriers to the “Land Down Under” start reporting an increase in tourist “bums on seats”. No matter how beautiful our country is, the problem has always been that people have always viewed Australia as being too far away and therefore too much trouble and too expensive to get to.
I was just thinking about this mental barrier and it dawned on me that this may also be the explanation for why young Aussies (like me) are spread so far and wide on this big blue planet of ours. We have no choice but to travel a long way to go anywhere! We thought about it, got over it and now enjoy adventures all over the place!
In Other News…
…the sun decided to come out and play today so I quickly ran to the waterfront and started snapping away. With no work keeping me occupied anymore, you can expect a hell of a lot more photography out of me in the coming weeks. It’s FREE and it keeps me out of mischief… bargain!
The cherry blossoms are springing out all over the place downtown at the moment hence the first pic below.