Well, it took three tries, but it looks like the Vancouver Canucks organisation have finally got it right with today’s release of the team’s third jersey.
To be given it’s first run this Saturday night in the blockbuster match-up with the team we all love to hate – the Toronto Maple Leafs, the jersey features a mixture of the original blue, green and white Canucks colouring, along with the “Stick and Rink”, “V” and “Johnny Canuck” logos effectively representing each era of the Vancouver club.
“Our new sweater is intended to celebrate the past and present in both the Canucks and Vancouver’s hockey history,” said Chris Zimmerman, Canucks President and CEO. “The new sweater reflects our heritage, our future and our great city and province.”
It’s no secret that a large section of the fan base wanted this jersey back in the Fall last year when the current 1st and 2nd strips, featuring the Orca, were released. I have every confidence that from a merchandising point-of-view, the release of this new jersey will get the registers ringing overtime and it won’t be long before it’s the predominant shirt you see plodding around GM place in seasons to come.
Who knows, maybe team management will finally come to their senses and elevate this new jersey to its rightful primary position sometime soon…
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