I heard about this new Bundaberg Rum (my favourite drop of liquor) TV ad campaign from back home in Australia tonight, from my friend Jen who’s husband Tom is in the ad (the golfer with the stripey shirt).
Check out the ad below which features a couple of golfers who shy away from a particular golf shot, after a sizable crocodile blocks their path to the ball – which is otherwise considered a “favourable lie”. All of a sudden a band of sugar millers from the 1880’s appear on the scene and instruct the golfer to ditch his idea of taking a drop, and instead come up with a more creative solution, just as the millers did back in the day when there was an overwhelming oversupply of molasses in Queensland, hence the birth of Bundaberg Rum.
Not surprisingly, those well-meaning animal rights activists at PETA are all up in arms about the obviously fake crocodile that goes up in a ball of triumphant flame and smoke.
In true cheeky style that has become synonymous with the Bundaberg Rum brand, rather than issue an apology and assurance that no crocodiles were harmed during the filming of the ad, they issued this genius little ditty…
Personally, I love everything about this campaign and follow-up. Despite the slightly off-the-wall nature of the golf tee blow pipe, the tone is down right blokey and it encapsulates a sense of Aussie larrikinism that the world has come to know and love.
TOP SHELF THINKING!