In this age of social media saturated life, it’s easy to see how social networks such as Google+, Facebook, Twitter, Gowalla, Foursquare and more are shaping the way we live our lives on a day-to-day basis. Our friends and acquaintances are literally no less than 1m from our bodies almost 24 hours a day, at the ready to tell us about something new, something cool to check out.
How are these same social digital tools influencing whole industries though? The folk at Swedish social travel startup “Tripl” have put together a nifty infographic (I DO love infographics) taking a look at how social media and the interactions that result are shaping the Travel Industry.
Drawing on data provided by all the major players in the social media field, as well as large travel and data sites like Quantcast.com and TripAdvisor.com, Tripl have come up with the following information which they have wisely presented graphically in a way of generating exposure to their brand and interest in their, at this stage, private beta website.
To view the infographic in its full-sized glory, click on the image below.