Well if this isn’t one of the coolest things you’re going to see this week/month/year?!?!
SONY Playstation 3, with the help of the super creative folk at London’s “Studio Output” have this week released a set of viral videos aimed at promoting the PlayStation@Store’s video service which allows users to purchase and download HD movies directly to their personal consoles.
Capitalising on the current image projection mapping craze, the three videos showcase what SONY has dubbed “immersive imaging”. That is, the viewer is immersed in the world they are viewing on screen in a crazy multi-dimensional way that hasn’t, to my knowledge, been seen before.
The mind blowing factor here? Each piece was shot in one take with ZERO post-production or VFX. The fact that there are little men running around in spandex suits manipulating the environment along the way just highlights this amazing detail.
Considering the horror year Playstation has had with the network hacking mess, this viral campaign is a terrific step in the right direction at a smart time of the year!
“Great films fill rooms.”