SONY Bravia Colour 2.0

October 18, 2006 | 2,167 views | Trackback | |

Those folks at SONY have been at it again. Following their first ultra colourful, ultra bouncy ad campaign for their "Bravia" range of flat screen LCD TVs, the gang are back again with an explosion of colour like nothing I've ever seen before.

Featuring a symphony of... well... paint based fireworks, the ad, filmed in Glasgow, Scotland:

...took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.

The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated...

You could be forgiven for thinking after viewing the ad which is now available for viewing at www.bravia-advert.com, that there must be a lot of special effects involved. The short footage below shows the "making of" the explosive finale to the ad proving that it was all ridgy-didge!

I am once again in awe...